Har saal Momchilovtsi village (Rhodope Mountains) mein yoghurt festival hota hai jahan Chinese tourists health benefits ke liye local yoghurt enjoy karte hain. 2009 se Mosilian brand ke zariye China mein popular hua. Yoghurt mein unique Lactobacillus bulgaricus bacteria hota hai jo immunity aur health improve karta hai. Locals kehte hain taste season ke hisaab se change hota hai.